Gender stereotypes and the media: media reporting of the Caster Semenya vs IAAF case

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Media Monitoring Africa, a leading media research organisation in Africa today launched their report on the coverage of Media reporting of the Caster Semenya vs IAAF case Read the report.

The media is one of the many and most powerful and pervasive influences on how societies view gender, sex and sexuality. As an entity that has now formed part of people’s daily lives, the media collects and packages varied types of messaging into our (collective) consciousness that in turn go on to shape how we view and understand human relations based on race, gender, sex and orientation. Apart from the underrepresentation of women , which unwittingly implies that men are the voices of reason and authority, men, women and transgender people as well as the LGBTQIA+  community are portrayed in stereotypical ways that reproduce and sustain socially endorsed views of gender and sexual orientation. This report provides findings of the monitoring of the news coverage surrounding the dispute between the Caster Semenya and the world athletics’ governing body, IAAF from 1st February to 31st July, 2019.

For more information, please feel free to contact Msizi Mzolo at msizim@mma.org.za 011 788 1278 or Jacques Ndong at jacquesn@mma.org.za 011 788 1278.

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