Media Monitoring Africa (MMA) was established in 1993 in Johannesburg, South Africa and, since then, has evolved from a pure monitoring-based project to an innovative organisation which implements successful media strategies for change. We use technology, social media and data tools to make our work more efficient and effective.
MMA acts as a watchdog, taking on a role to promote ethical and fair journalism which supports human rights. We promote democracy and a culture where the media and the powerful respect human rights to encourage a just and fair society.
Our vision is to create a responsible, quality media that enables an engaged and informed citizenry in Africa and the world. We aim to promote the development of a free, fair, ethical and critical media culture across the continent and to achieve our vision there are three key areas we seek to address from a human rights-based perspective:
How do we define:
OUR THEORY OF CHANGE
At MMA we have had numerous experiences in the 24 years since our inception, each one teaching us essential values and supporting our growth and commitment. We have learned that if we:
IF THIS HAPPENS, THEN:
This will ultimately lead to citizens, media and the powerful respecting a culture of human rights and thereby encouraging a fair and just society.