In spite of it being heralded by a highly problematic disrespectful advert (see MMP comment of 06/02/01) last week Monday (05/02/01) e-tv launched its daily hour-long news programme during prime time. The decision to have an hour-long bulletin is a positive one and has the potential to present issues in an in-depth and critical manner. MMP’s monitoring of the first weeks of bulletins has revealed an increased number of items in the report and while visual changes were evident coverage was not substantially different.

Read the full analysis here.