Elections in Africa: Can Media Do the Right Thing?

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With the SABC and e.tv scoring 45% and 47% respectively in covering the ruling ANC politics during the 2009 elections, compared to 12% and 14% respectively for the opposition DA, and a number of other media also dedicating most of their resources to cover ANC politics, some observers wonder whether this is fair practice or done at the expense of socio-economic issues and the ‘other’ parties.

Media Monitoring Africa (MMA), which compiled the 2009 elections’ media coverage after checking 17,797 news items, in addition to SABC coverage, continues to deplore what it calls the media’s failure to adequately adopt the citizen’s agenda and properly inform the people to help them make informed choices.

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