A private sector company has joined in calls warning the media against turning its back on human trafficking and child protection. In a press release: “Noise about human trafficking shouldn’t subside now that the World Cup vuvuzelas are silent”, Cintron Africa (a company that aims to raise awareness about human trafficking as part of its corporate social responsibility drive) has asked why “reports are starting to circulate that the problem of human trafficking is being overstated, when independent research indicates that this practice is still rife”?

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