The SABC is constantly feeding the South African public a steady diet of old programmes and repeats, according to a new study.
The results of the study come as the SABC is adding a Nigerian sitcom to SABC2, Meet the Adebanjos, while SABC3 is awash with 80s American dramas.
The only Sepedi drama on SABC is Bophelo Ke Semphego – 25 years old and repeated on numerous occasions over the years.
Media Monitoring Africa (MMA) will tomorrow release the results of its comprehensive study entitled “Lack of Diversity. Repeat”.
Their findings will be unveiled at a public seminar at the Wits Institute for Social & Economic Research tomorrow.
The SABC has been invited to attend.
MMA’s research examined the quality and diversity of the programming and news content of the SABC.
The study found that the public is continually fed with the same old programmes across the services of South Africa’s public broadcaster.
“This has major implications for the role and impact and future of the SABC,” said the MMA.
Professor Tawana Kupe, the dean of the Faculty of Humanities and Social Sciences at the University of the Witwatersrand (Wits), will deliver a keynote address when the study’s findings are revealed.
The SABC announced that it’s ready to start its new SABC News TV channel with funding from the
pay-TV platform MultiChoice in September.
The news channel will become available freely when South Africa migrates from analogue to digital broadcasting, a process known as digital migration.
The news channel will be one of 18 new TV channels the SABC plans to launch over the course of three years as part of its digital terrestrial television (DTT) offering.
Government plans to launch DTT with a ceremonial demonstration on September 26 in Kimberley.
The vast public pressure group, Support Public Broadcasting Coalition (SOS) met with the SABC’s chief executive Lulama Mokhobo last week.
“It is important to underscore that being the public broadcaster in South Africa and the largest player in the sector, the SABC is prominently situated in a position where it must enable and ensure that we have a vibrant broadcasting sector,” said the SOS Coalition in a statement.
“Now, rather than later, is the most opportune moment for the SABC to start looking to asserting itself as the public broadcaster it should be instead of putting out short to mid-term fires as it has been over the greater part of these last five years,” said the SOS Coalition.