Gender representation in media means the ways in which individuals become (mis)represented according to the roles we assign them culturally and how this leads to a perpetual disadvantaging. Gender identification and performance (masculine, feminine, fluid, other), as well as sociocultural marginalisation (such as women in domesticity), collectively contribute to the dominant perception that women’s participation in politics is not as valuable as that of men, and that gender issues are not a main concern.

Giuliana Sorce ‘The media’s coverage of gender issues during elections was not on their agenda’, Mail and Guardian, 10 Aug 2016