The methodology used in this study was deliberately chosen to achieve two main ends: first and foremost to reveal the extent to which racial stereotypes occur in the South African media. But secondly to act as a constructive critique of the media rather than pose a threat to its independence.
The monitoring revealed some interesting results which over the six week period suggested certain significant patterns of reporting. In many cases as with reporting of crime and of Africa, the negativity we have found associated with them seemed obvious and yet the racial element of many of these reports has needed to be recognised so that it can be challenged.
Download the full report here.