The Way Advertising News Should Not Be

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Last night e-tv launched their new one hour news programme. There were many positive elements and changes to the programme for which e-tv are to be commended. Unfortunately the launch was heralded with a highly problematic print media advert depicting dead bodies. The advert makes use of what would conventionally be viewed as a news photograph. The image used depicts a disaster scene. This advert contravenes principles for ethical reporting.

Read the full analysis here.

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