How can media assist citizens with gaining knowledge of their rights, treatment and mechanisms for engaging with the health system to improve delivery and access? To determine this, MMA conducted research into how the Zambian media covered health issues. Among other things the research found that:

• The media focused on broader national issues and international stories at the expense of localised health stories;
• The coverage focused on healthcare delivery and medical-oriented issues to the detriment of other social and lifestyle aspects that have a bearing on health; and,
• The quality of coverage was less satisfactory than it could have been.

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